Their request for the new office is "while stimulating creativity of the members, letting them be relaxed. And not showy design but simple and sturdy". When we did the first proposal, there were several gimmick-like ideas, but we chose a few of them and made them as simple as possible. The wall is painted white. The skeleton infill structure ceiling is painted white. And calm-colored tile carpets are paved the floor. This new office space provides atmosphere evokes sense of nostalgia and antique feeling with te furniture partly made of old timber. The office adopts the corporate branding firmly with playful mind. A hammock slung in the relax space and some of the illumination changes synchronizing with the color of the application "SMART NEWS". The wall and columns finished with whiteboard paint are gimmicks for the members so that they can start meeting and write down the ideas on it anytime and anytime and anywhere.
Client NameSmartNews, Inc. (http://www.smartnews.co.jp/)
They administer an application called "SmartNews" based on the proprietary real-time analysis technology for Twitter with their concept "quality information to everyone".
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